5 types of content every small business should post in 2025

Have you noticed the trend? Using social media for posting content is more than just a marketing tactic; it’s a powerful tool for building trust for your brand (business or personal), engaging audiences, and driving growth.

The algorithms are always shifting, and consumer expectations evolve; in 2025, small businesses must adopt a smart, value-driven content strategy.

Here are five types of content every small business should post this year to stay competitive and connect with their audience:

Behind the Scenes (BTS)

When you shop through a small business or any type of business, you probably want to ensure that your purchase is trustworthy, right?

Reality wins the trust of potential consumers. Show how the work gets done. The more raw, unfiltered, and human it is, the better.

Authenticity beats aesthetics.

Customer POV

There’s nothing better than having user-generated content (UGC) promote your product or services, allowing your audience to tell the story.

Let’s face it - we’re facing an online era where AI-generated content is at an all-time high. Is it a real person or is it AI? Stay ahead by having actual people promote your brand or business.

Reviews, reactions, and testimonials: nothing sells like happy clients and customers.

Micro-education

Teach your audience if there’s something they can do at home on their own time, but keep it concise and precise.

Deliver value and knowledge in under 30 seconds. Tips, hacks, and industry secrets—fast. No fluff, no overly drawn-out monologue. Just value.

Trend and Twist

This is where you can keep up with everyone else. Jump on trends, but make them your own.

Everyone is dancing or editing posts to match the trend, but what message is your brand trying to say?

Your voice gives you an edge over your competition. Ride the trend wave, but don’t drown in it.

Founders' Voice and Team POV

People love to follow other people. Sometimes it feels like it’s naturally in our DNA, but we’re attracted to those who are fantastic talkers.

Those who can speak, share, and be seen. Think 1998/1999 version of The Rock and Stone Cold Steve Austin in WWE or even a comedic like Conan O’Brien or Bill Burr.

This could be the founder, team, or creators for your business. Show your audience the human (or humans) behind the feed.

Consistency, creativity, and authenticity are crucial in 2025. By incorporating these five content types into your strategy, you’ll create a well-rounded presence that informs, entertains, and builds trust. Remember, people don't just want to buy from businesses; they want to connect with brands that reflect their values and understand their needs.

What content type will you start focusing on?